Roughly only 2% of shoppers convert on the first visit to an online store. Retargeting aims to brings back the other 98%...

What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that helps you keep your brand/product/service 'front of mind' after some has left your website. In most cases, around 2% of web traffic converts on the first visit to your site. Retargeting works to reach the other 98% of users who don’t convert right away and get them back to your site.

How Does it work?

Retargeting is a cookie-based technology that uses simple of tracking codes to ‘follow’ anonymously the people who have visited your site, whilst they browse around the web.

How does Stand Out Digital Do it?

We place a small, inconspicuous bit of code in various places around your website. The code, is invisible and doesn’t affect site performance. Every time a new visitor comes to your site, the code fires an anonymous browser cookie on to that person computer. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Retargeting works!

Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.

Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.

Interested in getting started? Contact us.